Why custom rather than foam
Disposable foam plugs work when they are inserted correctly, which in practice is less often than people assume. A custom earpiece is made from an impression of your own ear, so it seals reliably and comfortably enough to wear for a full shift or a full performance.
Filtered musician-style protection lowers volume relatively evenly across pitches, so speech and music still sound natural. Standard plugs muffle high frequencies most, which is why people pull them out to hear someone talk.

